Ability to merge multiple accounts: Your website visitors aren't restricted to only using Facebook to log in.Easy login across platforms: No matter what device visitors use to access your website, they can continue their experience using their Facebook account to log back in quickly.You'll see more authentic interactions and can engage with users personally. Accurate user profiles: People can interact on your website using their Facebook profiles.Here are eight features offered through Facebook Login: Then you can personalize your website experience around that data so you can attract even more of your most important demographic. Also, they have fewer passwords to remember, which makes logging in much faster and easier.Īs the website administrator, you can view their Facebook data, which gives you valuable demographic information such as age, gender, education, address, and interests. This behavior creates serious security risks.īy using Facebook to log into accounts, visitors aren't creating new accounts-and unknown security risks. Instead, over half of account creators reuse passwords for several accounts. But most people don't make that many unique passwords. According to a survey by Digital Guardian, the average person uses their email address to create about 130 accounts. Then, when a visitor uses Facebook to log in, they also grant you access to specific pieces of information.Īllowing users to log in with their Facebook accounts has several benefits for both you and the user.įacebook login makes the process of logging in faster and much more convenient because visitors use an existing account and password instead of creating a new password. In this article, you'll discover the benefits of using Facebook Login and learn how to add it to your website.įacebook Login allows visitors to use their Facebook profile to log into your website instead of creating a unique sign-in. Want to make it easy for website visitors to log into your site? Could Facebook Login be the answer?
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